OUR MISSION
Know your food.
Know where it came from.
We’re building a food brand around thoughtful animal care and clear standards—from meat, eggs and dairy to everyday meals.
Real farms.
Healthy pastures.
Raising a better tomorrow.
OUR PRODUCTS
Built for more than one aisle.
Explore meat, eggs, dairy, deli, breakfast, snacks and meals through four simple collections.
From the Farm
Fresh meat and eggs for everyday cooking.
Everyday Staples
Milk, yogurt, butter, cheese and deli favorites.
Made for Real Life
Breakfast favorites and savory snacks for busy days.
Complete Meals
Prepared meals, from lamb shepherd’s pie to beef stroganoff.
OUR STANDARDS
Good food begins with how it’s raised.
We’re developing Simply Pasture around thoughtful animal care, clear feeding standards and a closer connection to the farm.
Care in the everyday.
Living conditions and daily care belong at the center of the standard.
Feed is part of the story.
Feeding requirements should be clear and specific to the product.
Know the source.
A closer connection to the farm and the people behind the food.
Simply Raised Standard is our own framework, currently in development—not a third-party certification.
EXAMPLE FARM EXPERIENCE
A closer look at the farm.
Explore an example egg-farm profile to see how daily care, feed and farm information could connect to the food you bring home.
Concept demonstration. Farm scenes are illustrative and do not identify Simply Pasture partners.
OUR IMPACT
There’s more to a pasture than grass.
Explore soil life, pasture recovery, water and habitat—and the farming practices we’re studying as we develop Simply Pasture.
Illustrative concept landscape; not a Simply Pasture partner farm.
NUTRITION
What’s in a serving?
Explore typical nutrient amounts in eggs, milk and beef—and the research on how feeding practices can influence food composition.
Typical food reference
294 mg
choline
In two large hard-boiled eggs
Source: NIH Office of Dietary Supplements · View the choline reference
Reference amounts describe typical foods, not tested Simply Pasture products. Pictured portions are illustrative.
PREP & COOK
Great food starts at home.
Start with better. Cook it simply.
LEARN
Good questions. Clearer answers.
